Recovering Big Fish: Communication Strategy for Fish Spawning Aggregations Conservation and Management in the Wider Caribbean
AuthorsAna Salceda;Rudolfo Claro Madruga;Krista Sherman;Ken Lindeman;Michelle Schärer;Don Demaria;Shinichi Kobara;Bradley Johnson;Georgina Bustamante;Stuart Fulton;Andres Maldonado;Alida Ortiz;Alejandro Acosta;William Heyman Download PDF Open PDF in Browser
The Wider Caribbean is a culturally diverse region, where three main languages are spoken and/or understood by most of the population: English, Spanish and French. To reach and unify the entire region, we envision a 3-year tri-lingual public engagement campaign that has a twofold goal: first, to unite a diverse set of collaborators, geographically dispersed, around a common vision and common story. Second, communications should be used to leverage the power of the growing constituency to inform public opinion, put FSAs on the political agenda, and influence the decision-making process.